Brand Promotion with
Heritage Vietnam Airlines
Reach over 200 routes, 34 countries, 26 million passengers monthly.
Optimized Experience Throughout the Journey
As the National Airline, Vietnam Airlines consistently focuses on spreading the beautiful values of Vietnam to the world through special “touchpoints” from the Heritage product ecosystem across all flight journeys. Continuing a journey of over 30 years as a bridge for exchange and promotion of the country’s tourism and culture, Heritage is transforming on the wings of its mission to soar higher and farther with Vietnam Airlines.
It remains a Heritage rich with identity, carrying traditional cultural values and profound philosophy. However, readers and passengers will also discover a dynamic, multi-platform Heritage moving towards a comprehensive ecosystem including publications, video products, podcasts, and online channels.
01
Print Publication
Advertising
Heritage Publication
Heritage Guide
A specialized page on heritage, culture, economy, social tourism, and articles exploring the beauty and historical significance of Vietnamese and World Heritage.
A travel handbook providing information, images, destinations, cuisine, and unique experiences of provinces and cities across the country.
02
In-Flight Entertainment (IFE)
System Advertising
TVCs
Film Ads
Airshow
Podcast
Air-fi
Boarding videos, Safety videos, and Landing videos are mandatory programs on Vietnam Airlines flights, providing safety content and introducing lifestyle, culture, and destinations, while supporting advertising within regulated durations.
Film Ads are a mandatory 15-second block played before Movies & TV shows on Vietnam Airlines’ Thales IFE system.
Static 5-second image advertisements displayed on the aircraft’s flight information screen during taxiing on the runway, takeoff/landing, and cruise.
Audio content on various topics, played in the Audio section on Vietnam Airlines’ wide-body aircraft for flights lasting 3 hours or more.
Displayed on the wireless IFE system of Vietnam Airlines’ A321 aircraft when passengers access the entertainment WiFi. Supports three formats: full screen, large banner, and pre-roll video.
03
Out-of-Home (OOH)
Advertising
Seatback Decal
Overhead Bin Decal
Aircraft Livery Decal
Displayed directly on the back of Economy Class seats, at eye level, allowing brands to reach passengers at close range with continuous repetition throughout the flight.
The advertisement is placed on the surface of overhead bins in the Economy Class, an easily accessible sightline, ensuring the brand is continuously visible to passengers as they move and use the storage.
Where the brand accompanies flights reaching global stature, achieving impressive recognition reach with millions of views annually.
04
Digital Channel
Advertising
Advertising on the Heritage Website
Introduces tourism and cultural content to online readers and offers diverse advertising formats (banner, video, PR articles) for effective brand amplification.
Partners
Contact for Advertising
HERITAGE CENTER
Head Office: 200 Nguyen Son, Bo De Ward, Hanoi.
(+84) 8 886 621 66
ads.heritage@vietnamairlines.com
REPRESENTATIVE OFFICE IN HO CHI MINH CITY
49 Truong Son Street, Tan Son Hoa Ward, Ho Chi Minh City.
(+84) 2 835 471 434
